Why the Wrightbus SRM failed and Alexander Dennis’ Enviro400 City is gaining success

This is my essay about the failure of the Wrightbus SRM bodywork and the success of Alexander Dennis’ City bodywork. The purpose of this essay is not to discredit Wrightbus and their SRM design.

Wrightbus and Alexander Dennis developed and manufactured their own New Routemaster spin-offs as part of TfL's challenge to succeed the New Routemaster bus designed by Heatherwick Studios.

The SRM has only been sold in two drivelines which are the Volvo B5LH and B5LHC. Yet other bus operators (in London and elsewhere) haven’t shown much interest using the SRM for their services.

London bus tender awards for mid August 2019 and pure electric double-deck bus for Reading Buses

TfL has recently revealed the new London bus tender awards and Abellio have won nearly all the new contracts.