A month ago, (20th January 2017,) Arriva submitted their new logo to the UK Government’s Intellectual Property Office.
The logo
image assembles three rings to make a letter ‘A’.
You can view
more details on the Intellectual Property Office website here.
Arriva
currently operates the Northern Rail franchise which is a primary train
operator in Northern England.
The present
Arriva logo has been around since the Cowie Group re-branded itself as ‘Arriva’
back in November 1997. In August 2010 Arriva was purchased by Deutsche Bahn.
Now that
Arriva have unveiled a new logo, it will be interesting to see their new
branding and livery for the bus fleet that they operate around Britain. In
London though, the Arriva buses will remain red due to tight TfL regulations on
liveries and vehicle specifications for their route contracts.
It won’t be
very long until we see the new logo appearing on the side of the buses.
As my
regular readers know, I invite you to follow me on Twitter and Google Plus
which is @CLondoner92