Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Wednesday, 29 March 2023

Mayor of London Unveils The Superloop Brand To Launch New Orbital Express Bus Services In The Outer London Boroughs

A few days ago, the Mayor of London unveiled the new Superloop brand to launch new orbital express bus services for the Outer London boroughs, in an attempt to encourage more people to travel by bus.

From TfL press release:

• A major expansion of outer London’s bus network, the Superloop, would be made up of limited-stop express bus routes around outer London

• The Mayor has already committed to an increase of over one million kilometres in outer London ahead of the expansion of the lifesaving ULEZ in August

• The Superloop has been made possible by the extra £6m provided by the Mayor of London for even more improvements in outer London bus services

The Mayor of London, Sadiq Khan, today (Tuesday 28 March) announced plans for a network of limited-stop express bus routes that circle the entire capital - connecting outer London town centres, railway stations, hospitals and transport hubs, faster.

Monday, 22 January 2018

Increased operating deficit for London Buses and route branding for Hayes

A bus news website called Route-One has published an article raising the issue about the operating deficit for London Bus services.

From Route-One

London bus deficit to hit £1.8m a day

Falling passenger numbers, increased costs and the effects of Mayor Sadiq Khan’s fares freeze means that London’s bus operating deficit is set to rise from £599m in 2016/17 to £647m - £1.8m a day - by 2022/23, admits Transport for London (TfL).

Thursday, 4 January 2018

Arriva launches new logo for 2018


Arriva has finally launched a new logo for 2018!

From Arriva

Subtle changes are happening to the Arriva brand. We are refreshing our colourways and are introducing a new look to the Arriva logo.

Sunday, 7 May 2017

Stagecoach introduces new livery for their South Downs route 1 service

I have some more news regarding bus livery. This time Stagecoach South has upgraded their bus fleet to a nice ‘green livery’ for their South Downs route 1 service.


Stagecoach South have recently upgraded their bus fleet on the Route 1 which runs from the Sussex Coastal town of Worthing into the South Downs National Park via Pulborough, Storrington and Petworth to Midhurst.

Wednesday, 3 May 2017

Update on the ‘route branding’ for Barkingside bus routes

The Greater London Authority has issued a press release regarding the branded bus services which serve Barkingside.

From GLA Press release

Mayor trials new Tube-style colour approach to simplify bus network
  • Routes given their own distinct colours to make travelling on the bus as easy as taking the Tube
  • Buses and signs will be clearly labelled with the colours to help passengers navigate local areas
  • Innovative new trial begins in east London

Monday, 1 May 2017

London Buses brings back route branding for Barkingside routes

I never expected to see this happen.

Routes 128, 150, 167, 169, 247, 275 and 462 will have ‘branded buses’ as part of the trial to promote the bus services which serve the Barkingside area.

The route numbers will have their own colour to designate their particular service. It will also appear on timetables, route tiles on bus stop flag posts and new livery with each route being identified by a colour with route description on the side and rear of the bus.

London Buses also promote the frequency of the bus service, for example “up to every 12 minutes” for route 128, which is seen on the side of the bus. The bus spider maps will also be updated to the specific route colour.

Wednesday, 22 February 2017

New logo for Arriva

A major transport company owned by the German government ‘Deutsche Bahn’ (DB) has unveiled their new logo for their subsidiary company Arriva.

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