Thursday, 14 November 2024

Transport for London Reveals Costs for Branding the Superloop Express Bus Routes

Livery drawing of Superloop Route SL1 Bus - Source

A Freedom of Information request to Transport for London (TfL) has revealed figures for the branding of the Superloop bus routes, which include vinyl wraps, bus stop branding, and bus stop customer information.

Request ID: FOI-2302-2425
Date published: 14 November 2024

SL1
🚍 Vehicle Vinyl Wraps: £71,200.00
🚏 Bus Stop Branding: £24,383.33
🏷️ Printed at Stop Customer Information: £8,891.66
Total for SL1: £104,474.99

SL2
🚍 Vehicle Vinyl Wraps: £108,000.00
🚏 Bus Stop Branding: £31,251.21
🏷️ Printed at Stop Customer Information: £8,867.70
Total for SL2: £148,118.91

SL3

🚍 Vehicle Vinyl Wraps: £102,000.00
🚏 Bus Stop Branding: £30,630.74
🏷️ Printed at Stop Customer Information: £5,521.59
Total for SL3: £138,152.33

SL5
🚍 Vehicle Vinyl Wraps: £60,955.00
🚏 Bus Stop Branding: £20,505.09
🏷️ Printed at Stop Customer Information: £7,937.32
Total for SL5: £89,397.41

SL6
🚍 Vehicle Vinyl Wraps: £73,950.00
🚏 Bus Stop Branding: £47,199.99
🏷️ Printed at Stop Customer Information: £9,804.05
Total for SL6: £130,954.04

SL7
🚍 Vehicle Vinyl Wraps: £130,795.00
🚏 Bus Stop Branding: £16,861.43
🏷️ Printed at Stop Customer Information: £8,073.60
Total for SL7: £155,729.03

SL8
🚍 Vehicle Vinyl Wraps: £122,115.00
🚏 Bus Stop Branding: £36,572.54
🏷️ Printed at Stop Customer Information: £12,564.34
Total for SL8: £171,251.88

SL9
🚍 Vehicle Vinyl Wraps: £76,725.00
🚏 Bus Stop Branding: £20,360.14
🏷️ Printed at Stop Customer Information: £4,271.42
Total for SL9: £101,356.56

SL10
🚍 Vehicle Vinyl Wraps: £75,600.00
🚏 Bus Stop Branding: £23,184.77
🏷️ Printed at Stop Customer Information: £3,854.08
Total for SL10: £102,638.85

Cost consists of red eTile, Superloop name tag and roof roundel.

The grand total for all Superloop routes that are currently in service is £1,141,073.00.

These figures only reflect the routes that are currently in service, whereas route SL4 is due to enter service next year (2025) once the Silvertown Tunnel is opened.

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