Why the Wrightbus SRM failed and Alexander Dennis’ Enviro400 City is gaining success

This is my essay about the failure of the Wrightbus SRM bodywork and the success of Alexander Dennis’ City bodywork. The purpose of this essay is not to discredit Wrightbus and their SRM design.

Wrightbus and Alexander Dennis developed and manufactured their own New Routemaster spin-offs as part of TfL's challenge to succeed the New Routemaster bus designed by Heatherwick Studios.

The SRM has only been sold in two drivelines which are the Volvo B5LH and B5LHC. Yet other bus operators (in London and elsewhere) haven’t shown much interest using the SRM for their services.

Reports, publications and statistics on TfL website

On the Transport for London (TfL) website, you can view more information in relation to service performance and usage statistics etc.

First of all I’ll begin with the London Buses publications and reports.